Our Coaches
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Founder & CEO
Headcoach
Denise Vieweg
My name is Denise Vieweg, I am a qualified personal trainer, group fitness instructor, and the founder of Lift & Empower CIC.
I have a deep passion for strength training and the way it transforms not only the body but also the mind and spirit. Over the years, I’ve trained and coached a wide variety of people, from complete beginners discovering movement for the first time to those looking to push their performance to the next level.
Strength training became my focus because of its incredible ability to build resilience, confidence, and independence. I’ve seen first-hand how lifting can change lives – not just physically, but emotionally and mentally too. For me, training isn’t just about getting stronger; it’s about connecting with yourself, overcoming challenges, and carrying those lessons into everyday life.
Through Lift & Empower, I’ve combined my love for fitness with my mission to create positive change in the community. I believe everyone deserves the chance to feel capable, empowered, and proud of what their body and mind can achieve.
Being able to guide people on that journey is a privilege, and it’s what drives me to keep building a space where strength, support, and empowerment go hand in hand.

Tech Lead
Ashley Jones
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Coach
CHristopher Ekers
My name is Christopher, I am a certified level 3 personal trainer and British Weightlifting level 2 coach with experience in coaching a range of disciplines from Olympic weightlifting to functional fitness to all kinds of people at all levels of ability.
After years of experimenting with various methods of strength and fitness training, I took up Olympic weightlifting in 2019 and have been obsessed ever since. Qualifying as a coach felt like the next logical step and I’ve been coaching more or less full-time since 2021.
I’ve not found anything else that challenges and develops such a range of physical and mental attributes at once; from strength, mobility and speed to focus and courage. For me lifting is a way of connecting with and expressing myself; it’s challenging and extremely demanding but also jubilant and celebratory.
I am a firm believer in the uniquely transformative effect that physical activity can have on both the mind and body and I think that everyone should have the opportunity to explore, develop and celebrate their capabilities no matter who they are and no matter what form it may take.
Being able to share my knowledge of something about which I am deeply passionate feels like the greatest privilege and I can’t imagine doing anything else.

Product Manager
Lisa Rose
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HR Lead
Kevin Nye
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Customer Support Lead
Alex Young
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QA Specialist
Andrew Cole
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